French-Brown approached CFD to redesign its corporate website. The online experience did not reflect the company’s key brand message around quality and innovation. Additionally, customers could not quickly find relevant product information or quickly sort through galleries. Overall the site lacked functionality and no longer met its audiences needs.
The French-Brown redesign conveyed the company’s core messages by highlighting their products. The web-based CMS system, Slideshow Pro, was implemented so French-Brown could easily manage their image galleries.
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